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About Us

Our Mission

To help people change their perspective from dreaming of one day to starting day one.

Here at Start Day One, we’re committed to investing our expertise and resources in order to further achieve our cause. Starting 2019, we’re supporting our cause in a variety of ways and measuring our success not by monetary size, but by more qualitative measurements such as the positive feedback and effectiveness of our efforts. Just imagine what we can achieve together!

Our Story

The founders of Start Day One, Ricardo & Kristen Zulueta, have been supporting suicide prevention awareness with their apparel brand, which has the mission to inspire and motivate people to live life without regret and accept challenges worth the risk.

Ricardo has personally experienced the loss of his oldest brother from suicide, which is why they are genuinely passionate about their mission.

According to their philosophy, true prevention is not waiting for someone to reach out or show symptoms of suicidal tendencies. It is more effective to proactively help people stop complaining and taking life for granted in the first place.

People don't need help because they are depressed or suicidal. They need help that's WHY they're depressed or suicidal. Depression is not the cause, it is merely the result.

You can learn more about how we started on this blog post: The Beginning of our Non-Profit Foundation

Mental Health & Suicide Prevention

Suicide completion rates have surged to a 30-year high. Suicide has no prejudice, and each year more than 800,000 die in this silence. In the United States, over 44,000 people die by suicide every year, averaging 121 suicide completions each day.

Suicide is a preventable mental health crisis. The primary obstacle to suicide prevention is the silence of stigma. Stigmas are social and cultural factors that try to dictate how we express ourselves and compel individuals to be silent on their internal experiences. Too often, we do not discuss mental health or suicide until it directly impacts our community.

Proactive prevention is about creating an environment that doesn’t wait for someone to reach a point of crisis to address their mental health. In doing proactive prevention, individuals step up to take action and facilitate the conversation on mental health in their spaces.

Teal Theme Color

The color TEAL has become our theme color for our foundation. It is meant to act as a reminder of what we can all give to help in suicide prevention: